Ideas Are A Dime A Dozen... Or Are They?

Trevor writes:

To my mind ideas ARE a 'dime a dozen' just because I have so many of them - business ideas, that is - sitting on my shelves just waiting to be actioned.

And therein lies the secret... ideas require ACTION and IMPLEMENTATION.

Found this interesting link: Made to Stick: Why Some Ideas Survive and Others Die - where they found "..that the ideas that ’stick’ all share the following six principles":

PRINCIPLE 1: SIMPLICITY - How do we find the essential core of our ideas?

PRINCIPLE 2: UNEXPECTEDNESS - How do we get our audience to pay attention to our ideas, and how do we maintain their interest when we need time to get the ideas across?

PRINCIPLE 3: CONCRETENESS - How do we make our ideas clear?

PRINCIPLE 4: CREDIBILITY - How do we make people believe our ideas?

PRINCIPLE 5: EMOTIONS - How do we get people to care about our ideas?

PRINCIPLE 6: STORIES - How do we get people to act on our ideas?

Take a look at the article - Made to Stick: Why Some Ideas Survive and Others Die

Regards
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com