Some interesting links to people who understand how to take ideas to market:
1. Why do 88% of Ideas Fail to Make it to Market? - this author discusses an Innovation Process System that works. 'Generating good ideas and profitably bringing good ideas to market requires 7-steps.'
“Deliver to the right customer exactly what the customer wants, exactly where and when the customer wants in exactly the way and for exactly the amount the customer is willing to pay.”
2. About Ideas from Entrepreneurial Proverbs - great article - here's a few extracts:
- Pay attention to the idea that won't leave you alone
- If you keep your secrets from the market, the market will keep its secrets from you
- Immediate yes is immediate no
- Give people what they need, not what they say they need
- Your ideas will get better the more you know about business
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com
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