Following on from INSTANT Strategy - Think It, Plan It, Do It! the thought struck me, on my swim, that INSTANT Strategy as a concept perhaps has serious validity in that the end-consumer of any end-product of an idea really responds to what he/she sees or likes that stimulates their buying emotions.
In other words, my thinking is that consumers are simply looking for what appeals to them and most probably couldn't care less about how much work has gone in behind the research and development of the product.
Much like an eco-traveller on a personal mission to see the wonders of the icebergs in Alaska. What do they really go to see, what's above the water... or what's below?
I believe that they go to see what is above the water.
The added importance of the iceberg principle is captured in this further picture of what it is that sinks the 'Titanic' (i.e. the lookout didn't see the tip of the iceberg in time - that little tip seen in time could have saved the Titanic).
So INSTANT Strategy as a concept may offer a similar reasoning to that of the Anthropic principle which essentially suggests that any process of observation - as for observing the reason for life on earth - is much like the course of a movie, with a beginning, a middle, and an end.
And that we the observers are at the 'end' of the movie which can be rewound to see what came before.
So what if INSTANT Strategy offered us a simple insight or short-cut process as to what the end of the strategy movie should be (i.e. what our end product looks like to the emotionally involved consumers)? Would it make it simpler to drop all the complexities of strategic planning in our explanations of what we want to achieve?
Aaaaah... ain't I stupid... the penny has just dropped... it's what Steven Covey talked of when he said: 'Begin with the end in mind'. That's where INSTANT Strategy should begin.
Regards
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com
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